SEO Melbourne Team Dedicated To Ranking You Online
Choosing an SEO company in Melbourne can be very overwhelming. There are a lot of companies that promise clients that lucrative 1st position in Google, however, that is easier said than done. Google changes their algorithm every day and this provides challenges for digital agencies. A great digital agency stays up to date, incorporates the right solutions, and only uses strategies that Google approves of and are white hat (ethical). Search engines want to take people to the page that will provide the answer to their question, and this is where your SEO agency comes in.
With the right Agency, the right strategy, and the right plan, you can make your website a place that people will want to visit
What Is Search Engine Optimisation (SEO)?
Search Engine Optimisation is the process of ranking a website on search engines such as Google, Yahoo, and Bing. The higher a website is in the search results the more traffic you can attract. The digital landscape has changed drastically over the years and still goes through major changes every few months. Google introduces algorithms such as Panda and Penguin, which means that our marketing specialists need to stay up to date with best practices in order to stay ahead of the competition. Our team in Melbourne are always keeping up to date with the latest changes to search engine algorithms to ensure that your business has the competitive edge.
What To Expect With SEO
Digital Marketing is a long-term investment. The first month for new clients is used for keyword research, on-page optimisation and strategic goal planning. This gives us a solid foundation on what your goals are, and how we can build a digital strategy to help with your online rankings. Search Engine Optimisaton can take 3-6 months to see the results however, these results are designed to last. It is a good idea, when starting a digital marketing campaign, to implement Paid Advertising at the same time. This allows people to start attracting traffic in the short term while your SEO strategy takes effect.
Client's We've Worked With
What Our SEO Services Include
Full Audit Of Your Website
We manually take a look at every aspect of your digital presence and report on any issues that we encounter. At the end of the audit, your SEO manager will organise a time to go through it so you understand how your business is performing. We conduct constant audits to ensure that your business is always performing and to uncover any new opportunities that may arise.
We go through and conduct a full keyword analysis, looking at data such as user input, trend data, and competitor metrics. All of this allows us to come up with a targeted list of phrases that your customers search for. Having an effective keyword research strategy means that you are able to provide a better experience to the customers that you want to target.
All of our recommendations are sent through to you before being added into our system to make sure that the client is happy with the strategy. We provide insights on how these keywords are performing so we can see how our strategy is working.
Keywords are not a set and forget strategy. As we are working on your account we will find new insights into what your customers are searching for and update the keywords as necessary. This means that you can be targeting as many keywords as you want in your SEO strategy.
An effective competitor analysis allows us to not increasing organic search results, but also understand how your competitors are performing. It’s important to know what your direct competitors are working on as it allows for no surprises in the future.
We will go through and audit competitor website and come up with an idea of what their keywords and SEO strategies are. From here we are able to create a strategy based around improving your digital marketing efforts against them.
We generally suggest to let us know of 2 to 3 competitors that we can keep track as a part of our strategy so we can understand how we are performing. We will look at their onsite and offsite strategies, as well any paid media and social media presence.
Website Navigation Report
We go through and make sure that customers are able to navigate around your website efficiently and will report on any improvements that can be made. Site architecture not only improves the user experience but it will also show signs to Google that your website is worth staying on.
We manually take a look at every aspect of your digital presence and report on any issues that we encounter. At the end of the audit, your Melbourne SEO manager will organise a time to go through it so you understand how your business is performing. We conduct constant audits to ensure that your business is always performing and to uncover any new opportunities that may arise.
Why Do Our Clients choose Us?
DEDICATED DIGITAL MARKETING SPECIALIST TO IMPLEMENT YOUR MARKETING STRATEGY
Your own digital marketing specialist based in Melbourne to implement your marketing strategy.
NO LOCK IN CONTRACTS
No lock in contracts for peace of mind.
CUSTOM STRATEGIES FOR YOUR BUSINESS
Custom strategies for your business so you can stay ahead of your competiton.
CONVERSION & GOAL TRACKING
Know where all your conversions are coming from and how customers are finding you. Conversion Rate Optimisation (CRO) is the difference between getting a new sale and not.
Clients get access to their own custom reporting that focuses on the data that matter to them.
ETHICAL STRATEGIES THAT ABIDE BY BEST PRACTICES
We make sure that your website is only using strategies designed to keep you ranking in Google.
Testimonials From Our Clients
Richard and the team do a great job. Specifically with investigating and fixing technical issues that affect search rankings. We will happily recommend them.
Cruisin MotorhomesCruisin Motorhomes
The team are fantastic to work with. They have helped us with finding new ways to help our clients and our online rankings. I couldn't thank their team enough.Declan
We have used a number of digital agencies in the past, but no one has been as helpful as the team at Tailored SEO. The team is always updating us on changes in the digital marketing landscape and creating new strategies to stay ahead of our competition.
Our website had been around for years but we couldn't understand why we weren't getting more business. The team at Tailored SEO were able to increase our rankings and we are doing a lot better within months.
What Does SEO Stand For?
SEO stands for Search Engine Optimisation. Search Engine Optimisation is the process of attempting to increase your website higher on Google’s search results. There are a lot of acronyms used in the industry so we wrote an article on basic SEO key terms and Acronyms for you to read.
What Is Better Out OF SEO and PPC?
Both SEO and PPC are important and one is not particularly better than the other. Both SEO and PPC have their place in digital marketing strategies and is common to see both working at the same time. Read our article PPC vs SEO Which is better for your business to learn more.
What Is On-Page SEO?
On-page SEO are tactics that are used on or within a page to help influence it’s position in search engines. Some factors used for on-page SEO include the following:
- Meta Title
- Meta Description
- Internal Linking
The aim of on-page SEO is to show search engines that your page is more informative than the others for a particular subject.
Is SEO A Once Off Marketing Strategy?
SEO is always changing and therefore is a constant process for your website. The most recent changes that have influenced organic rankings have been subjects such as mobile friendly website and page speed. An effective digital strategy is always evolving and never a once off project. Read our article on Why SEO is a long term investment to learn more.
When Should I Start With SEO?
The sooner you start, the more effective it will be long term. Digital marketing requires a lot of tweaking, tracking, data, and analysis to ensure that your website is getting in front of the right customers. Chances are your competitors are engaging in some form of digital marketing.
When Can I See Results?
We generally tell our clients that they can expect to see results in the 3-6 month, however this depends on a number of factors. We look at the current performance of your website, the industry, competition, and goal that the business has. Our digital marketing strategies are custom to each client and designed in a way to help increase your rankings effectively and quickly as possible.