Boost Your Online Ranking with the Best SEO Canberra Team
Finding the best Canberra SEO agency to work with requires time and effort. Since there are a lot of SEO companies promising to get your site on Google’s top rank, you need to make sure that you’ll work with someone who can actually walk the talk.
Google changes their algorithms from time to time. If you want to make the most out of it, you need to work with an SEO agency that understands and can keep up with all these changes.
In order to be effective, an SEO company has to work hard in staying up to date and keeping up with the latest algorithm changes. They have to incorporate the right solutions and only use white hat or legal strategies that are approved by Google.
Google, like any other search engines, makes sure that they provide the most relevant answers to all search queries. Therefore, they take websites that just do that. A great SEO agency knows how to make sure that your website can provide the most efficient answers to all those search queries. This is where their expertise comes in.
With the right Agency, the right strategy, and the right plan, you can make your website a place that people will want to visit
What Is SEO?
SEO or Search Engine Optimisation is simply the process of ranking a website on search engine platforms like Google, Yahoo, and Bing. The higher your ranking is, the more traffic you can drive to your website. As a website owner, your goal is to rank high in order to increase sales, get more leads, or educate more people.
The SEO landscape has changed drastically over the years. It goes through a lot of major changes so what works now is not guaranteed to work in the future.
If you want to ace your SEO game, it’s vital to have an experienced and efficient team by your side.
What To Expect With SEO
SEO requires a long term investment. You can’t expect your website to rank overnight. You need to invest time and effort to get meaningful results. Usually, the first month for new clients is spent working on site analysis, gathering baseline data, keyword research, strategic goal planning, and on page optimisation. This is the most vital part since you have to build a solid foundation and set your goals and digital strategies on how you plan to move forward.
Search engine rankings can takes about 3 to 6 months to get results depending on your target keywords but the results will stick for a long time. It’s a great idea to do paid advertising while you are working on your organic SEO campaigns so you can attract traffic while you’re waiting for your campaigns to take effect.
What To Expect In Your First Month
We check and analyse all aspects of your online presence and create an in-depth report of all problems and issues we encounter. Then, your Canberra SEO manager will book a call with you to go through the audit so you can understand how your site is performing and ask questions.
Why Do Our Clients Choose Tailored Seo?
DEDICATED DIGITAL MARKETING SPECIALIST TO IMPLEMENT YOUR MARKETING STRATEGY
All our clients have their own SEO consultant to handle their account. This helps in keeping them connected seamlessly - communicating with the same person every time.
CONVERSION & GOAL TRACKING
We set detailed conversion tracking to all accounts we handle so we can easily monitor where conversions are coming from. We then use all the data we’ve collected to create effective strategies.
NO LOCK IN CONTRACTS
We don’t lock our clients in terms and contracts. We don’t want them feeling stuck with us. SEO takes time to take effect and we want our customers to have options and stay with us because they’re satisfied and not because they’re locked in.
We provide our clients with monthly reports to show how their accounts are performing. This helps them to see how SEO is working for their business. We then use the data we gathered to assess the results and make the necessary adjustments.
CUSTOM STRATEGIES FOR YOUR BUSINESS
We’re not called Tailored SEO for nothing. We don’t use cookie cutter methods to our clients. Our SEO experts assess each business and create custom strategies that will work for a specific business and industry.
ETHICAL STRATEGIES THAT ABIDE BY BEST PRACTICES
There are websites out there that may immediately rank on Google using black hat techniques that are against Google policies. These results won’t last for a long time. Sooner or later, Google bots will discover these and penalise them - doing more harm than good.
Our strategies are 100% white hat so our clients are safe from these penalties.
What Our Canberra SEO Services Include
Full Audit Of Your Website
We manually take a look at every aspect of your digital presence and report on any issues that we encounter. At the end of the audit, your SEO manager will organise a time to go through it so you understand how your business is performing. We conduct constant audits to ensure that your business is always performing and to uncover any new opportunities that may arise.
We go through and conduct a full keyword analysis, looking at data such as user input, trend data, and competitor metrics. All of this allows us to come up with a targeted list of phrases that your customers search for. Having an effective keyword research strategy means that you are able to provide a better experience to the customers that you want to target.
All of our recommendations are sent through to you before being added into our system to make sure that the client is happy with the strategy. We provide insights on how these keywords are performing so we can see how our strategy is working.
Keywords are not a set and forget strategy. As we are working on your account we will find new insights into what your customers are searching for and update the keywords as necessary. This means that you can be targeting as many keywords as you want in your SEO strategy.
An effective competitor analysis allows us to not increasing organic search results, but also understand how your competitors are performing. It’s important to know what your direct competitors are working on as it allows for no surprises in the future.
We will go through and audit competitor website and come up with an idea of what their keywords and SEO strategies are. From here we are able to create a strategy based around improving your digital marketing efforts against them.
We generally suggest to let us know of 2 to 3 competitors that we can keep track as a part of our strategy so we can understand how we are performing. We will look at their onsite and offsite strategies, as well any paid media and social media presence.
Website Navigation Report
We go through and make sure that customers are able to navigate around your website efficiently and will report on any improvements that can be made. Site architecture not only improves the user experience but it will also show signs to Google that your website is worth staying on.
Link Building Services
We manually take a look at every aspect of your digital presence and report on any issues that we encounter. At the end of the audit, your Canberra SEO manager will organise a time to go through it so you understand how your business is performing. We conduct constant audits to ensure that your business is always performing and to uncover any new opportunities that may arise.
Frequently Asked Questions (FAQs)
What Does SEO Stand For?
SEO means Search Engine Optimisation - the process of using different techniques to boost your website’s ranking on search engine’s search results. Other acronyms are also used to define this. Here’s a post that will guide you through basic SEO terms and acronyms.
What is Better Out of SEO and PPC?
SEO and PPC go hand in hand. Since they have different roles to play, you can’t really compare them. They have their own place in digital marketing. This post will help you understand PPC and SEO better.
What is On-Page SEO?
On-Page SEO optimisation are strategies used within your website to help influence your search engine rankings. Some tactics are:
- Meta Title and Description
- Content Optimisation
- Internal and External Linking
- Alt Tags
- Header Tags
The main goal of On Page SEO is to create a structure for your website and show Google that your website has more information on a relevant topic than any other site.
Is SEO a One-Off Marketing Strategy?
SEO is a continuous process. Since Google algorithms are ever changing, you also need to adjust your SEO strategies from time to time. You have to create a strong presence online and consistently create relevant content.
An effective SEO strategy is evolving and flexible. This post will tell you why SEO is a long term investment.
When Should I Start with SEO?
The sooner, the better. SEO needs time and the sooner you can begin optimising your site and building backlinks, the sooner you’ll get results.
When Can I See Results?
We usually tell our clients to expert results in about 3 to 6 months. However, this depends on a lot of factors like your site’s performance, your industry, your competition, and your goals. Our digital marketing strategies are created to match each client’s needs and designed to increase their rankings efficiently as fast as possible.
How Does SEO Work with Google Ads?
Google Ads complements organic SEO. Since SEO takes time, creating paid campaigns will help you generate traffic while waiting for your SEO effort to take effect.
Testimonials From Our Clients
Richard and the team do a great job. Specifically with investigating and fixing technical issues that affect search rankings. We will happily recommend them.
Cruisin MotorhomesCruisin Motorhomes
The team are fantastic to work with. They have helped us with finding new ways to help our clients and our online rankings. I couldn't thank their team enough.
We have used a number of digital agencies in the past, but no one has been as helpful as the team at Tailored SEO. The team is always updating us on changes in the digital marketing landscape and creating new strategies to stay ahead of our competition.
Our website had been around for years but we couldn't understand why we weren't getting more business. The team at Tailored SEO were able to increase our rankings and we are doing a lot better within months.