Social media is a brilliant marketing tool and is highly effective when it comes to driving traffic to your website. While many content marketers are focused on creating the best content, they often lose sight of properly directing their audience to the website.
Your business website is the foundation of everything you do. It reflects the very essence of your business, and that’s where all the magic happens.
So, how do you effectively drive people from social media to your website? Here are a few steps and tips for doing it the right way.
Does your business have any freebies? It could be a downloadable checklist or a guide on how to use your products or services. Whatever it is, promote it on your social media platforms. Everyone loves a freebie.
While creating a post, make sure to add a call-to-action (CTA) that directs the audience straight to your website. Try to avoid letting users claim your freebie without having to go onto your website first.
Share Blog Content
The blogs on your website aren’t going to market themselves. You probably have a number of great articles on your website, and it’s a shame if only a few people read them. You can share snippets of your blogs or the blog titles on social media. Make sure to put the link that will direct users to your website blog.
Schedule Posts When The Audience Is Active
Post your content whenever your target audience is most active. The best time to post is during the “peak time” when your audience is online. Luckily, Facebook and Instagram business pages have analytics tools that help you identify those peak hours online.
Post More Visual Content
When you have a visual media piece that stands out, your audience is bound to stop scrolling just to check your post. Once they do, they will also see the link to your website in its caption. The best part about visual content is that they are 40 times more likely to be shared on other platforms. Visual content includes photos, videos, GIFs, graphs, infographics, and animations.
Optimise Your Call-To-Action
Maybe the reason you aren’t driving traffic to your website is because of a poor call-to-action. Viewers are not going to manually search for your website if they’re interested in your post. So, this is why you put phrases like “click here” or “visit our site” to easily direct the audience to your website instead.
Test your paid ads
Paid ads are an effective way to reach a new audience that has never heard about your brand. Paid campaigns are worth experimenting with as they guarantee high reach and conversions if done correctly. Have a different picture or caption in every ad. Make sure to put a link to your website in each campaign. See which one is performing well and later recreate similar content for more paid campaigns.
There are many ways that you can effectively drive people from social media to your website. Remember that your website is the foundation of your business. Most sales and conversions are achieved on your website, making it more crucial to direct more leads into it.
Richard is the owner and head of digital at Tailored SEO. He has worked in the digital marketing space for 10 years and has worked with a wide range of clients, including B2B and B2C businessess.