Outranking your competitors in the digital world is not always easy. The audience becomes harder to please, and the search engine algorithm changes from time to time. You would need to look at the trends and updates regularly. In other cases, business owners would hire digital marketing experts in Hobart to manage the online visibility and ranking of their website.
One of the effective ways to optimise your website is to add a video on its pages. Not a lot of business owners do it but they should. In fact, over 92% of consumers consider videos as a significant deciding factor. It is a powerful tool that not only engages the audience but also informs them about your services in a fast and creative way. Another advantage of having a video on your website is that it lets your audience stay longer. Recent studies show that 70% of people would prefer watching a video than reading paragraphs or texts about your products. To top it off, these are an excellent form of media that can help you market your business better and increase your click-through-rate (CTR).
So, what kind of videos should you put on your landing page in the first place?
Having a brand video is a good way to let people know more about your products and services. It builds brand awareness and increases traffic. The goal for this kind of video is to present the mission and personality of your brand. It enables you to make a certain connection to your audience and brings you closer to them.
If you plan to make your own brand video or hire someone to do it, you have to conduct research beforehand. You need to know what your target audience is interested in and how to catch their attention in the first place. Also, make sure the quality and length of the video are adjusted appropriately for your website. Otherwise, it will beat the purpose of putting a good brand video on your home page.
This kind of video is more focused on your products. The primary goal of it is to explain to the audience the components of your services and how they can benefit. Instead of presenting your product’s features in bullet points, showing them on a video engages your audience better and keeps them informed at the same time.
Explainer videos are easier to create since most business owners already have an on-page copy of their products. You can tweak that a bit to make the script of your video. The best thing about on-site explainer videos is that you can repurpose them for your social media marketing campaigns.
Testimonials or Expert Interviews
Build the trust of your customers with social proof. Collect the review of people who have actually tried your products and services. You can also ask experts to test your products and explain how your services can be a solution. The more people see good results in the video, the better chances of improvement for your CTR.
Getting More Help
Now that you know the impact of videos on your landing page, it’s time to get started. You can create your own videos using several applications online and offline. You can also hire a professional to do it for you. Either way, having a video on your website is a helpful factor in ranking up. However, you still need to give extra effort to outrank your competitors. Getting professional help from experts like Tailored SEO should be your next step. The team is known to conduct a comprehensive audit on your website and perform all necessary strategies on-page and off-page to reach your goals. Reach out to the team today.
Richard is the owner and head of digital at Tailored SEO. He has worked in the digital marketing space for 10 years and has worked with a wide range of clients, including B2B and B2C businessess.