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There is some debate about Facebook ads and Google AdWords. Which is a better place to advertise your brand? No platform is perfect. However, when you maximise these two powerful platforms, you are sure to leverage your business in ways you didn’t expect. After all, hitting two birds with one…
After a site audit, you identified a few issues and fixed them. You went through all the on-page search engine optimisation techniques. You did some link building. You also got the website rank up for the right keywords. Everything seems to look good. All there is left to do is…
Most marketers overlook this common yet effective method to improve your SEO — internal linking. This is not a form of backlinks. It is not involved in content marketing. This aspect is entirely different. At first, it may not seem much. For instance, can linking to other pages on your…
You have noticed that your leads and sales have stagnated. Checking the analytics reports, you find that your site’s SEO ranking has dropped. What could have caused this, you ask yourself? Here are 10 reasons why your rankings have dropped. The nature of Google Searches Google’s search nature is heavily…
Conversion rate optimisation is the practice of converting web traffic into leads and later into customers. These leads would potentially click on your link, sign up for your service, and purchase your product. It’s one of the most effective schemes of increasing the percentage of visitors to perform sought-after actions…
You keep hearing about it. More and more businesses are utilising Google Adwords or simply known as Google Ads. But what is in Google Ads that most digital marketing specialist in Hobart would want them to include it in every campaign? Does it really work? Does it give you the…
Your website is the most effective way to promote your brand and generate sales. It’s the ultimate representation of what you do and how you can help your target audience. SEO and other digital marketing strategies are helpful in keeping you on top of relevant searches. However, studies show that…
Have you ever thought about hiring SEO services in Hobart for your business? You might have heard the impact of search engine optimisation, and it’s all true! SEO can do wonders for your brand and its sales if done properly. In fact, SEO is a crucial aspect of digital marketing…
Are you planning to get a website for your business? Perhaps you already have one and would want to revamp it? Remember that your website is the face of your business. It’s the primary funnel that can convert those leads into sales. However, to do that, it must be well-optimised…
Outranking your competitors in the digital world is not always easy. The audience becomes harder to please, and the search engine algorithm changes from time to time. You would need to look at the trends and updates regularly. In other cases, business owners would hire digital marketing experts in Hobart…