PPC vs SEO. Which is better for your business?

SEO vs PPC

PPC and SEO are two online marketing strategies that can greatly increase the traffic and success of your business. However each of these has a specific time and place where they can deliver you the greatest benefit. Knowing when to use them and in the right way  that meets your budget can unlock so many […]

Basic SEO Key Terms & Acronyms

Whether you are about to embark on your first business venture or you are an established company looking to increase your online presence and exposure, SEO is an important process to helping your business grow. As with any specialty, there are heaps of acronyms and terms that can often leave you wondering if you and […]

Google Confirms New Algorithm Update This Week

Google Confirms Algorithm Update This Week

Google’s Danny Sullivan has confirmed that an algorithm updated had occurred this week. “Our core algorithm is updated all the time. For major updates, we’ll continue to share about those on @searchliaison, as we have been. We haven’t had a major update of that nature, but we did have a smaller one this week.” While […]

Google Rolls Out Longer Meta Descriptions In Search Results

Last week, Google confirmed that they will be rolling out longer meta descriptions in organic search results. The meta description tag will now be increased from 160 characters to 320 characters. While this update may not directly impact on your online performance, it is a good idea to understand how these snippets can impact your […]

Quick SEO Changes For Your Website

Quick Tips For Brisbane SEO

With over 200 rankings factors and constant algorithmic changes from Google, using SEO to boost your organic rankings is getting more complicated. However, there are some quick changes that any business can make to their own website that can have a positive impact and increased rankings for your website. 1. Optimise Your Title & Meta […]

Why SEO is a long term investment

Why SEO is a long term investment

Why SEO is a long term investment – you are planning to do SEO  on your website for a month or two, get some results and after that to make a decision on whether to continue working on it or not; – you’re hoping that you can hire an SEO expert, pay them big money […]