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DIGITAL MARKETING BLOG

SEO Beginners Guide: The Fundamentals Of SEO

Learn the basics of increasing search page rankings and driving traffic to your website through Search Engine Optimisation. Part 1:  The Basics of SEO This blog post is designed to provide absolute beginners with a solid foundational knowledge of SEO, which you can build upon as you read more detailed articles – or as you…

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The Impact of Video On Your SEO

You may not fully realise this but videos have a very big impact on your SEO. Video content is always an essential ingredient when it comes to organic searches. But now with the shift in search engine algorithms, it’s time you should put more effort and attention into videos. Here are some reasons how video…

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What to Ask a Web Designer Before Hiring Them

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If you are a business owner, then you would definitely know how big of an impact websites have on your business. Most times, your website would be your brand’s first interaction with your customers. To make sure that you leave a good first impression, you should hire just the right web designer for your site.…

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How SEO and Web Design Can Work to Your Advantage

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To succeed in today’s business landscape, a strong online presence is needed to get people to visit your website. SEO and web design are two strong factors business owners can use to boost their online presence. First, you need to make people visit your site. Then you must give a lasting impression for your site…

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5 Simple SEO Tools to Check Your Rankings

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How do you determine the success of your SEO efforts? There are many aspects you can check to see if your search engine optimisation efforts have paid off. One evident way is to check your rankings. When you look into your rankings, you will be able to see how your website and its pages have…

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Top Reasons You Should Advertise on Google & Facebook

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There is some debate about Facebook ads and Google AdWords. Which is a better place to advertise your brand? No platform is perfect. However, when you maximise these two powerful platforms, you are sure to leverage your business in ways you didn’t expect. After all, hitting two birds with one stone seems to be a…

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5 SEO Key Metrics You Need to Monitor

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After a site audit, you identified a few issues and fixed them. You went through all the on-page search engine optimisation techniques. You did some link building. You also got the website rank up for the right keywords. Everything seems to look good. All there is left to do is monitoring your key metrics. As…

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How Does Internal Linking Help Your SEO?

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Most marketers overlook this common yet effective method to improve your SEO — internal linking. This is not a form of backlinks.  It is not involved in content marketing.  This aspect is entirely different. At first, it may not seem much. For instance, can linking to other pages on your website actually get you ranking?…

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10 Reasons Why Your Rankings Have Dropped

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You have noticed that your leads and sales have stagnated. Checking the analytics reports, you find that your site’s SEO ranking has dropped. What could have caused this, you ask yourself? Here are 10 reasons why your rankings have dropped. The nature of Google Searches Google’s search nature is heavily impacted by a lot of…

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