Posts by Richard Chalmers
How SEO and Web Design Can Work to Your Advantage
To succeed in today’s business landscape, a strong online presence is needed to get people to visit your website. SEO and web design are two strong factors business owners can use to boost their online presence. First, you need to make people visit your site. Then you must give a lasting impression for your site…
Read More5 Simple SEO Tools to Check Your Rankings
How do you determine the success of your SEO efforts? There are many aspects you can check to see if your search engine optimisation efforts have paid off. One evident way is to check your rankings. When you look into your rankings, you will be able to see how your website and its pages have…
Read MoreTop Reasons You Should Advertise on Google & Facebook
There is some debate about Facebook ads and Google AdWords. Which is a better place to advertise your brand? No platform is perfect. However, when you maximise these two powerful platforms, you are sure to leverage your business in ways you didn’t expect. After all, hitting two birds with one stone seems to be a…
Read More5 SEO Key Metrics You Need to Monitor
After a site audit, you identified a few issues and fixed them. You went through all the on-page search engine optimisation techniques. You did some link building. You also got the website rank up for the right keywords. Everything seems to look good. All there is left to do is monitoring your key metrics. As…
Read MoreHow Does Internal Linking Help Your SEO?
Most marketers overlook this common yet effective method to improve your SEO — internal linking. This is not a form of backlinks. It is not involved in content marketing. This aspect is entirely different. At first, it may not seem much. For instance, can linking to other pages on your website actually get you ranking?…
Read More10 Reasons Why Your Rankings Have Dropped
You have noticed that your leads and sales have stagnated. Checking the analytics reports, you find that your site’s SEO ranking has dropped. What could have caused this, you ask yourself? Here are 10 reasons why your rankings have dropped. The nature of Google Searches Google’s search nature is heavily impacted by a lot of…
Read MoreWhat is CRO and Why It is Important
Conversion rate optimisation is the practice of converting web traffic into leads and later into customers. These leads would potentially click on your link, sign up for your service, and purchase your product. It’s one of the most effective schemes of increasing the percentage of visitors to perform sought-after actions on your website that builds…
Read MoreWhat You Need to Know About Google AdWords
You keep hearing about it. More and more businesses are utilising Google Adwords or simply known as Google Ads. But what is in Google Ads that most digital marketing specialist in Hobart would want them to include it in every campaign? Does it really work? Does it give you the results you expect? Many questions…
Read More10 Reasons Why Your Website Needs Regular Update
Your website is the most effective way to promote your brand and generate sales. It’s the ultimate representation of what you do and how you can help your target audience. SEO and other digital marketing strategies are helpful in keeping you on top of relevant searches. However, studies show that Google changes its algorithm 500-600…
Read MoreThe Value of SEO For Your Business
Have you ever thought about hiring SEO services in Hobart for your business? You might have heard the impact of search engine optimisation, and it’s all true! SEO can do wonders for your brand and its sales if done properly. In fact, SEO is a crucial aspect of digital marketing which is too important to…
Read More