WHAT IS GOOGLE ADWORDS?
Google AdWords is a Pay Per Click (PPC) form of advertising that displays ads on the search results of Google. With Google AdWords, you create a campaign for your business, create ad groups within the campaign, and create ads based on keywords. Google AdWords is a great way to generate traffic to your website on a consistent basis. With AdWords, you allocate a budget that you wish to spend per day and create ads based off what you want to sell or advertise. Google AdWords is versatile and is able to create text, display and remarketing ads within the system. This lets you “buy” into the first page of Google and is a great way to get your business out there while your Search Engine Optimisation (SEO) is working.