A dedicated Google AdWords certified specialist working on your account based right in Hobart.
WHAT IS GOOGLE ADWORDS?
Google AdWords is a Pay Per Click (PPC) form of advertising that displays ads on the search results of Google. With Google AdWords, you create a campaign for your business, create ad groups within the campaign, and create ads based on keywords. Google AdWords is a great way to generate traffic to your website on a consistent basis. With AdWords, you allocate a budget that you wish to spend per day and create ads based off what you want to sell or advertise. Google AdWords is versatile and is able to create text, display and remarketing ads within the system. This lets you “buy” into the first page of Google and is a great way to get your business out there while your Search Engine Optimisation (SEO) is working.
WHY DO I NEED GOOGLE ADWORDS MANAGEMENT?
Because this is a paid form of advertising, it’s easy to spend your daily budget, without seeing any real positive results. Each ad goes into an auction when a key phrase is searched in Google and depending on the quality of your ads, will result in where you ad is placed.
GET MORE CLICKS FOR THE SAME COST
There is a metric in the system known as Quality Score (QS), and this is one of the measure that Google uses to determine the likelihood of someone finding your website relevant to their search. The great thing about the Quality Score is that the higher it is, the lower the cost per click is. This means that if your ad is relevant to the page you are sending it to, you can get more clicks for the same level of budget. Our Hobart AdWords management team are all Google AdWords certified meaning we know what to do to ensure that you are getting the best results from your AdWords campaigns. Couple this with our extensive knowledge of SEO, and you are going to see a drastic increase in your paid performance.
WORK WITH A CERTIFIED GOOGLE ADWORDS PARTNER
All of our AdWords specialists are qualified in Google Adwords so they know how to optimise your campaigns for the best results. The Google certification has to be re-taken every year to stay certified so this helps keep our specialists up to date with new changes to AdWords.