After a site audit, you identified a few issues and fixed them. You went through all the on-page search engine optimisation techniques. You did some link building. You also got the website rank up for the right keywords.
Everything seems to look good. All there is left to do is monitoring your key metrics.
As algorithms change, so does the metrics you should look out for. Other business owners tend to hire an expert SEO agency in Hobart like Tailored SEO to gauge the progress of their site. However, if you came here to learn about these key metrics yourself, then check out what the best SEO companies look into to check the success of their techniques:
Which is more significant: getting many people to visit your website or getting only a fair number of people who’ll buy on your website? The latter sounds like a pretty good deal, doesn’t it?
When it comes to ranking your website, you should consider conversion rate optimisation (CRO). It is the method of attracting the right kind of audience who would actually perform the desired action (e.g. add items to cart, hire your services, or send an enquiry).
Once you have integrated conversion rate optimisation into your technique, you would need to study and monitor the following metrics:
- Cost per conversion
- Clicks per conversion
- How the customer navigated per conversion
- Pages with the most conversion
- Average views on page with conversions
- The call-to-action (CTA) with the most conversion
With these, you can readily determine how effective your approach is and what you can do to get better conversions.
This metric is by far the most evident and simple measuring tool to determine the success of your SEO campaign. In the initial phases, you had a list of keywords you plan on ranking. Those were the words or phrases that you want your website to pop up on top of the search results whenever someone would type it on Google.
You would need to monitor how your website is ranking on those keywords. The information you gather will help you determine the next step to boost your ranking, including improving your content.
You can check the overall performance of your website by looking into its organic traffic. This refers to how many users your website has reached through an organic search.
You can use Google Search Console to get a more accurate report of your organic site performance. With this, you will be able to check:
- The overall website organic traffic
- Organic traffic by pages
- Organic traffic by keyword
Checking your search traffic also help you identify the day users would most likely visit your site. You can then decide on the most suitable time to make any changes to your website.
This metric allows you to gauge how well your website will rank on search engines. It is a metric developed by Moz and often confused with domain rating, a ranking metric developed by Ahrefs. What makes them different is that domain rating shows the strength of the backlink profile of a certain website. Either way, these are good metrics that can help you assess how well a website can rank.
Still, most marketers believe both domain rating and authority are arbitrary metrics in which should not heavily determine the success of your SEO.
If you have successfully attracted many people to your website, then it’s a good sign that your SEO techniques are working. However, your efforts shouldn’t stop there. You need to make sure they stay on your site. Effective SEO also includes lesser bounce rates. This means people who stay on your website longer either has a good user experience or found the services they need. Otherwise, they would quickly hit the back button and increase your bounce rates.
To lessen your bounce rates, you can consider doing the following:
- Make navigation easy and simple.
- Internal linking between pages
- Improve the site’s loading speed
- Create clear call-to-action
Google sees your bounce rate as the primary metric in assessing a user’s “page experience”. The lesser it is, the more value Google might put into your site.
Now that you know the key metrics, you can start monitoring your progress by checking these. If you are new to these terms, you can always ask for help from a professional SEO agency in Hobart, such as Tailored SEO. Our team can be your partner when it comes to your digital marketing needs. We provide comprehensive SEO services in Hobart and nearby suburbs, from conducting site audits to monitoring key metrics. Reach out to us, and let’s get you started.
Richard is the owner and head of digital at Tailored SEO. He has worked in the digital marketing space for 10 years and has worked with a wide range of clients, including B2B and B2C businessess.